10 Things Only Experts Know about Organic SEO Services

SEO is one of the most used (and abused) words on the Internet today. There is so much clout of what SEO does, what is good SEO, how websites gain from SEO that everyone does everything they think helps improve their search engine rankings. However, the real question is not whether SEO works (it surely does others or we wouldn’t have dedicated companies on SEO services today). The real question is how to make SEO work? The trick here is to work simply but efficiently; to not get fogged by all the (mis)information that’s all around but to figure out what actually works and what doesn’t.

Search engine optimization is no longer simple keyword-insertion, short content creation, and obvious improved SERP. Many are shifting their focus to ads on a search engine, social media postings, videos, and images as they have become equally attractive for an average business today. For a company looking to increase its visibility, multiple approaches to reach their audience seem to be working well enough. But is it actually enough? Can you sideline SEO, precisely organic SEO for the sake of paid rankings or social media buzz?

Organic SEO Is Important

Contrary to what many may believe, organic SEO is not dead. In fact, it is alive and thriving. Organic SEO is important as it focuses on the content, link building, keyword usage to list a page. For a business, this means working towards creating a trustworthy repository of information that isn’t about advertisements but about page visits. The rate of conversion through organic search is better than an outbound lead. HubSpot reports that 80% of any website traffic comes from a simple search query. This shows how important organic search is.

Did you know that –

• 60% traffic from an organic search goes to the first three results,
• Search leads have a close rate of 14.5% whereas those from outbound leads gets only 1.7%,
• 75% users don’t usually go to the second page of a search result,
• Organic search amounts to 51% of website traffic while only 10% comes from paid search, 5% comes from social media platforms, and 34% from other sources.

These stats just reinstate what you would already know. Organic search results are best for your SEO and experts know that. Over the years, SEO experts have had many tips and tricks up their sleeves using which they have been improving a site’s rankings. Today, we shall we talking about 10 such things.

10 SEO Secrets You Should Know About

1. Optimize For Readers, Not For Search Engines – Google and other search engines are continuously changing their SEO algorithms. This means SEO experts have to continuously be on their toes, updating and tweaking websites to improve their visibility. But if you are really interested in better rankings, you should focus on optimizing the site for your readers. A thorough understanding of your user demography, their likes and dislikes should reflect in the website you create. Once the website resonates with their likes and dislikes, your SEO rankings will automatically improve.
2. Google’s Featured Snippet Is Important – When users search with question-based keywords, Google is more likely to show a featured snippet right at the top. That little box has concise information and apt for someone wanting just a quick glance. An average click-through rate using a featured snippet is almost 114% – this means an average user will most likely click the link which has the snippet information. Your SEO aim should no longer just be to get a Page 1 ranking on Google, but also to get a Featured Snippet badge.
3. Fast-Loading Websites are Everyone’s Favorite –There was a time when you could get away with a slow-loading website. But not anymore. You will be heavily penalized if your website isn’t fast. Not only does a slow website frustrate users but also discourages them from buying your products or services. Fast loading websites have always been one of the 10 important ranking factors of Google. Your fight for the top spot through organic searching will fail despite quality content if it loads slowly. Simple things can improve speed –de-clutter the sidebar, work only with essential widgets.
4. SEO Audits Help Find Loopholes – Much like the aim of a financial audit is to understand expenditure, income, cost-cutting, and saving schemes of a company, an SEO audit does something similar. A proper SEO audit helps in examining site performance, things that may be missing from your site (which can improve SEO), etc. Auditing may be a simple thing, but it is highly relevant in pin-pointing the loopholes. Some of the things SEO audit should highlight are –
   • Are there SEO meta titles and descriptions on every page?
   • Are the pages optimized with keywords?
   • Is the URL structure of your website optimized for search engines?
5. Test Website Performance –How do you improve your website structure, link building, content, URL, or anything else if you do not know what’s wrong with the site? That’s why you should test your website’s performance for yourself, from time to time. There are tools such as the Keyword Rank Checker that will help you see your page’s ranking based on keyword searches. The aim is naturally to get better rankings as that will determine the success of your site through organic search.
6. Quality Content Helps SEO – You can have a spunky looking website. You may have followed every rule to score brownie points from search engines, yet your rankings may not be desirable. One of the primary reasons why websites fail to improve their organic SEO is because they do not invest in quality content. A dedicated, regularly updated blog is essential for the success of any website. Blog posts should be informative, wide-ranged, yet on topics, your business is associated with and grammatically correct. It is generally accepted that a blog post should be at least 1000 words. 500-word blogs are no longer good for SEO.
7. Link Building Works –There are billions of websites out on the Internet. This means that competition is stiff, and everyone is fighting for their space. Working alone isn’t really an option for anyone anymore. That’s where link building comes into the picture. Basically, it is the process of getting hyperlinks from other websites to your own. Link building is one of the most effective ways to improve SEO, especially organic SEO. But it is also time-taking and very hard to do so. SEO experts spend most of their time in link building. Those who master the art can reap SEO benefits for a very long time.
8. Focus Is No Longer on Keywords – For the longest time, a website’s SEO improved through keyword stuffing. But Google’s algorithm is fast-changing and today the focus isn’t as much on keywords as it is on topic clusters. In other words, Google focuses on user intent while displaying search results. To be able to successfully understand topic clusters and user intent, you must know your audience well. Create a buyer persona, understand their likes and dislikes, age, location, and everything else. This will help you create content that your audience will search for, and you will get improved rankings.
9. Incorporate Social Media Tools – One of the tools of organic SEO services is the rightful integration of social media platforms with websites. While social media SEO is a story for another day, for now, you must know that integrating your social handles with your website helps in improving organic rankings. Every post on your blog must have sharing options for various social media platforms. Moreover, your content must be share-worthy.
10. Technical SEO Must Never Be Forgotten –The focus of SEO today has shifted from making search engines happy to make people happy. If you do not connect with your audience, your search rankings will not improve. But that doesn’t mean you should ignore technical SEO. In fact, you must do just the opposite. Ensure that the site loads on HTTPS, is optimized for mobile viewing (which means you must activate AMP), invest in deep crawling tools, ensure that your Semantic Markups are correct, 404 Errors must be duly re-directed, and build local landing pages. There is a whole lot of other technical stuff that you should pay attention to.

Search engine optimization is crucial for the success of any website. As an SEO expert, it is your duty to pay attention to details and to not ignore user preferences and choices. Every SEO expert knows that Google keeps changing its algorithm from time to time, which means your job is never over. You must continuously reinvent yourself, continuously strive to improve the rankings.

Apart from the 10 things we mentioned above, also remember to always revisit your old work on a website. Many times search rankings improve when old blog posts are re-tweaked and promoted as new. Your old work can surprisingly light up your path.

Unlike popular belief, SEO is not tough. It is surely time-consuming. You must stay focused and keep doing the job every day to see positive results.

Author: SEO Services Consultants