About Google’s Latest Algorithm Updates – SEO Noticing Ranking Volatility

Google has a history of pushing vital updates for its search engine regularly. These updates on the search algorithms help Google provide more accurate search results to its audience. The developers of the search engine constantly modify its search algorithms by adding new features to it over 500 to 600 times every year. The latest algorithm of the search engine now focuses on noticing the ranking volatility.

Understanding this vital update is extremely important for website owners. By understanding the surface-level technical nuances of the algorithm updates, the website owners can modify their marketing strategies for a better reach and conversion. Here we shall discuss the basics of the latest algorithm update that allows the search engine to notice the volatility of the rankings.

Where Have the Changes Occurred?

According to various sources, the changes have occurred both on the desktop as well as mobile device fronts. The same sources suggest that there is no specific group of factors that is affecting the update.

What is the Impact of Such a Sudden Update?

This particular update by Google has no name. We know that the previous update in the algorithm was called the Panda update and that the next update will be called Penguin. We also know that this is not the final Penguin update. In fact, this is a minor step up on the Panda update itself.

This update is focussing on the quality of the content, frequency of posting the content, level of details in the content, as well as the availability of relevant images/videos in the content. With the right kind web and content development practices you can easily leverage this opportunity and make the most of this update.

How Do You Leverage this Opportunity?

Just like most algorithmic updates, this one focuses on the quality of the content that you post on the website. Higher quality content will produce better SEO results. Therefore, the content that has the most useful data for the people browsing the internet will shine in the search results. To make the content more relevant to this update and increase its quality, you can focus on the following factors:

• Readability of the Content: The content which is highly readable will fair better against the content that is not readable at all. Therefore, before uploading any content on your website, you should proof-read it correctly. The content that is free of grammatical errors will score better against its counterparts.

You should focus on more simplifying the content for your audience. Use extremely simple words and write shorter sentences. You should keep the language simple even if you need to sacrifice the grammatical aspects of the content a little.

You can also increase the readability further by designing the web pages in a particular manner. Use enough space between the words and design the web page so that the content on it is readable enough. For example, letters in black on a white background are much more readable than letters in red on a maroon background.

• Usefulness of the Content: Keep your content relevant to the needs of your prospects. Ideally, you should not always try and sell your products/services with the content. In fact, you should balance the informative and promotional content as much as possible. Too much focus on the promotional aspects of the content will not create a useful impression in the minds of your customers.

Ideally, you should have a dedicated blog page for your business that highlights the informational aspects of your services/products. Statistics show that over 53% of marketers believe that blogging is their top content marketing priority.

The Number of Keywords: Both the quantity as well as the quality of keywords in the content matter a lot for SEO. However, most people make the mistake of stuffing the content with too many keywords to raise their SEO-friendliness. Such practices are extremely harmful to the readability of the content. Therefore, you should use keywords only when they fit into the content naturally.

If you want to get your web pages indexed well with Google search algorithms, you need to focus on the quality as well as the quantity of the content. The top bloggers generate at least 3 to 5 blogs every week. The websites that have a blog have 434% more indexed pages too!

Conclusion

One thing that stays common amongst all Google’s core algorithm updates is its focus on the quality of the content. Therefore, as long as you are developing high-quality content regularly, Google will support your page with a higher ranking. Today, you can hire a certified content developer from a freelance website or on a contract basis to develop high-quality content for you regularly. Such content developers help you produce an excellent return on investment with blogs.

Author: Amara Luis

Amara Luis is a skilled and most creative content writer work freelance specializing in writing SEO, social media and other various topic on internet marketing.