Barnacle SEO: How It Works To Boost Website Traffic Without Ranking?

Barnacle SEO is not a new concept. Many people have been using this procedure without having the actual knowledge of it. Will Scott of Search Influence gave the term in 2008, defining it as “attaching oneself to a large fixed object and waiting for the customers to float by in the current.”

The main concept is to place brand-related content on renowned domains to gain multiple spots on the search results. Thus, it is the process where one can take assistance from high-ranking sites to get enough traffic to their sites.

What is Barnacle SEO?

Barnacle SEO refers to a format where one can use a site’s ranking to generate traffic for their site. One should be very selective while determining which website would benefit their sites. Although this concept is becoming popular now, people have been using it for a long time.

A simple example is stated in this article to give a view on this concept. Let us consider subject A has a restaurant in Texas and also has a website for the same. They are purchasing ads on social platforms and Google, but it isn’t benefitting their business much. That is because these sites also have great websites like Yelp, HomeAdvisor, etc. So instead of competing with Yelp, utilize its domain to channelize the traffic towards your site.

So, when you cannot compete with other website’s popularity, use it to create one for you. This is the simple concept of Barnacle SEO. Barnacle SEO can benefit traffic both with and without ranking. Let us see how that works.

How Can You Implement Barnacle SEO?

The main motive of Barnacle SEO is to make a profit. But you don’t focus on getting the customers directly to your site. Instead, you prefer to let the users float past through another domain that advertises your e-commerce trade or page. Thus, there are two motives here:

1. Setting up the brand, content or product on domains capable of ranking for very competitive keyword phrases

2. Assisting in ranking these official pages.

Follow these steps for implementing barnacle SEO for your e-commerce business:

1. Recognize the relevant keyword phrases: For barnacle SEO, find the most competitive terms which your website cannot rank.

2. Make a list of sites: Listing the ranks for each phrase helps to find the top-ranking sites for associated keywords.

3. Shift the focus on high-profit keywords: Do not waste time on keywords that do not yield much revenue. Instead, focus on the keywords which would generate a profit instantly.

4. Building links is essential: Building links is always crucial when it comes down to the visibility of a post. Promoting the barnacle content will require the same link building techniques.

5. Get hold of the chances: Search for high-end sites from where you can get easy, beneficial links for your websites.

6. Place the content wisely: Execute and post your work on social platforms like replying to a question on Quora, etc.

7. Research which tactics worked: Did you succeed in your work? So, what worked? Which barnacle approach would you try out next? Focus on a single topic every time with competitive keywords as part of an on-going barnacle SEO campaign.

Barnacle SEO for Various Establishments:

Many different set-ups need to use Barnacle SEO according to their structures for maximum results.

How Barnacle SEO Is Good For Start-Ups:

Any start-up should adopt Barnacle SEO as its SEO strategy to build connections with new clients. This approach would help the business to merge with the intense competitors and get the required press coverage. These organizations can involve themselves with their contenders by following their blogs on social networking sites. This would help the website to garner some limelight for them.

How Can E-Commerce Use Barnacle SEO?

If one’s business runs on an E-commerce platform, there Barnacle SEO can be beneficial. For example, a person is trying to sell merchandise on Superman but needs a bigger platform for advertising. So, they can attach their brand name and products to sites which are quite popular. This would give them a platform to showcase their products without creating any ranks for themselves.

How Can A Local Business Avail The Barnacle SEO?

Barnacle SEO is useful in more than a single type of business. Instead, awareness of this approach is necessary to educate people about its vast applications.  One can utilize the concept of link building outsource when they want to use Barnacle SEO for local clients. If you are trying to rank the local client’s business, then it may lose out good probabilities. Hence, as a starter, one can refer to the primary renowned sites for guest posting and generating useful traffic.

Thus, Barnacle SEO is a useful tool for smaller platforms which contain quality material but lack in popularity. We hope this article would provide the basic knowledge of what barnacle SEO is and how to use it.

Author: Amara Luis

Amara Luis is a skilled and most creative content writer work freelance specializing in writing SEO, social media and other various topic on internet marketing.