Trends & Best Practices in SEO 2019 to Stay on Top of Google
Investment in increasing the SEO-friendliness of your business produces excellent long-term as well as short-term results. The long-term benefits include an increase in brand value, conversion ratio, as well as sales. On the other hand, the short-term benefits include the increase in your reach on the internet.
The best SEO strategies will help you explore the digital landscape unlike anything else. Studies show that 93% of online experiences start on a search engine. Therefore, SEO plays an extremely important role in the success of your online business. The beginning of 2019 is the best time to start investing in the best SEO practices and trends which will help your business shine in the online world.
- Understand the Needs of Your Audience
Understanding the requirements of your audience will help you generate truly useful and engaging content for it. However, before understanding the need of your audience, you need to carefully define your audience set. Once you have picked the right set of audience, you can start creating strategies according to the likes/dislikes of the set.
For example, punchy colours and interesting cartoonish animations will help you capture the attention of kids more than the attention of the adults. Similarly, content with lots of relevant statistics and figures will be more appealing to adults.
- Find Relevant Marketing Channels for Your Business Vertical
A simple Google search will give you access to thousands of different marketing strategies and channels on the internet. A few bloggers and website owners claim that a particular strategy works best for them. The same strategy might work great for them but perform horribly for your business. Therefore, when you are searching for marketing strategies and channels for your product/services, keep them relevant to your business vertical.
For example, Facebook marketing works great for B2C marketing. However, it might not produce the desired results in the B2B vertical. LinkedIn, on the other hand, works best for B2B marketing models.
- Focus on Developing an Awesome Content Strategy
The quality of your content determines your rankings on a search engine. 57% of marketers believe that SEO plays the most important role in generating leads for a business. The top website owners spend millions of dollars every year in redefining and optimizing their content strategies. The two key components of your content marketing strategy include:
- Quality of Content: High-quality and truly useful content will get you the necessary results. Google’s search engine algorithm takes the quality of the content into consideration while giving the websites different rankings.
- The Quantity of Content: The high-quality content will get you the necessary results, but only for a short period. If you want to stay ahead of your competitors, you need to post high-quality content consistently. Ideally, you should have a dedicated content development team who helps you develop the best content for your product/service. If you cannot afford to develop a full-fledged in-house content development team, outsource this job to a freelancer on a contract basis.
- Use Videos to Your Advantage
Videos on the internet are the next big thing. With the right video content, you can capture the attention of the audience very quickly. Short video clips are much more attractive and informative than long and boring blogs. With the right video clips, you can convey your message in a subtle and effective manner.
Today, you can create an upload a simple video within a few minutes. However, for professional use, you can also hire an experienced video and graphics editor to develop a marketing video for you.
- Create Infographics
Infographics are loaded with a lot of useful information. The right infographics can help you convey a lot of information in a small space. The effective utilization of space along with interesting graphics will help you capture the attention of the user. You can create infographics when you have a lot of information and statistics.
A graphics editor can help you develop the necessary pictures for your content to make it look more attractive.
- Use Technical SEO to Your Advantage
Several website owners tend to focus only on the non-technical aspects of SEO. They develop high-quality content and use the necessary keywords too. However, they do not make their content readable or generate enough backlinks for the article/blog. Without increasing the readability and reach of your content, you will never see the desired results.
Work with a reliable web developer to increase the on-page optimization levels of your website. Well-optimized websites load much faster and give you a competitive edge in critical environments. Studies show that the bounce rate for your website can increase by up to 50% if it takes just 2 extra seconds to load. Invest in the right digital marketing and SEO strategies today to stay on top of Google!
Author: Andrella
I am Andrella. I am a internet marketing consultant and a writer who write about latest digital marketing trends. My motive is to provide useful information to users which helps them to grow their online business marketing needs.
