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Are you looking for new ways to advance your creative writing? Not sure about how to make your blog more attractive to the readers? Or are you looking for tricks to enhance your content’s readability? If these questions are confusing you, then do not worry anymore. This article mainly aims at providing the budding writers with tips to increase their readability. Even research shows that proper readability can boosts readership from 40 to 60%. But, before we dive into this topic, be very sure of what exactly readability is.

What Is Readability?

Readability is the ability with which a reader can interpret the meaning of a written text. More simply, it depends on the type of vocabulary used in the content. Readability of a document also depends on the topographic aspects of the material like font size, line height, etc.

Researches have been carried out to find various factors which shape up the readability of the text. Some of the elements are:

• Perceptibility at a distance
• Speed of perception
• Visibility
• Speed of reading
• Perceptibility in peripheral vision
• Reflex blink method
• Fatigue in reading
• Movements of eye

Higher readability of content ensures easier reading habits and speed for the reader. One should increase the readability from average to a decent level to help readers with average reading conceptions.

You can find readability in both programming languages and natural language via different forms.

But How Does Readability Matter So Much?

Yes, indeed it does. The main objective of writing is to pass information across the world. If somebody isn’t able to decipher the information within a text, then there is no utility of writing it.

However, theoretically, most bloggers emphasize on improving:

• keyword density
• image alt tags
• meta tags
• On-page and off-page SEO
• related keywords

Whatever be the motive behind an article, the writer should keep the readability at the first priority. For, if the readability is compromised, then writing an article isn’t successful.

Thus improving the website’s readability is essential for:

• Makes it easier for visitors to read the websites.
• Advances visitors’ experience on your website.
• It enhances the search engine rankings.

Hence, it is crucial to enhance the readability of the text for the success of the script.

So How Exactly Can We Increase The Readability Of The Text?

• Keeping the paragraph size in check: Long and complicated paragraphs often bore the readers. Hence short and precise writing boosts up the readability. Many progressive websites and writers use short paragraphs to attract readers.

• Restrict the number of words per sentence: Long and complicated sentences confuse the readers. So always try to construct easy, simple, and exciting sentences to attract the interest of the readers.

• Do not user filler words: Filler words are like a threat to readability. Avoid using fillers by unnecessary adjectives, lengthy and complicated sentences, and never over-hype the content.

• Focus on the characters per word: Successful bloggers use shorter and simpler words to increase their content’s readability. Readability decreases if there is continuous usage of complicated words in a sentence.

• Be very swift in making a point of the text clear: Make valid points in the text without putting unnecessary descriptions as that would make it lengthy and tedious.

• Use simple, easy language that the readers understand: Users prefer to read easy to apprehend texts as many lacks that time to invest in reading. Hence to increase the readability, one needs to focus on the language along with their choice of words. Usage of more straightforward language and words would help the readability to go high on the scoreboard.

• Concentrate on the Typography for Better Legibility: The topography or composition of the text also governs the readability score. One should pay special attention to the typography for increasing the readability.

• Make you content interesting with real-life examples: Describe the topics with examples taken from a real-life situation. People connect to real things swiftly than any fictional ideas. Hence, it is advisable to use such examples to increase the readability of the website.

How Can You Measure Readability?

You can measure readability by using the Flesch Reading Ease scale, which was developed by Rudolf Flesch. Another scoring system to use in measuring readability is to use the Flesch-Kincaid Grade Level score. A score beyond 60 means the web content is easy to apprehend and won’t bore the readers.

However, seven of the eight readability formulae were less than 49% accurate, with the least one only 17% accuracy.

Who Is Bothered About The Readability Of The Content?

Well, Google does care, and so do the writers. Google even declared publicly that readability is one of the dynamics in its grading algorithm. Hence, if you are targeting the web readers, keep readability as the central aspect of the article. We need to maintain the readability of articles, to keep readers content, and Google transferring them our way.

Hence we can say, to make any website reach the population; focus on increasing the readability of the website. Be clear about the motive of the content and always use straightforward language to reach the users. One should also check the progress of their writing based on their readability score regularly.

Today, content marketing is growing at an unprecedented pace. Research suggests that over 400 hours of content is uploaded on YouTube every single minute. Also over 90% of the total data on the internet is created in the last two years, that is, since 2016. These stats are proof that content marketing is growing at an exponential pace and that it will not hit the plateau-effect any time soon.

If you wish to host your own website or blog, you should follow the latest content marketing trends to stay a few steps ahead of the competition. Here are the top 10 content marketing predictions for 2019 that you can start leveraging today to get that competitive edge on the internet.

1. Increase in Demand for Graphical Content

Traditionally all of us have looked at content in a completely streamlined fashion for the past several years. When we talk about content we always think about words on paper. However, with the digital transformation age, we must start looking at content through various angles. Today, textual content is boring. We don’t have the time or the patience to go through a long 10-page document on the internet. Instead, we love the concise information in the form of an infographic or a short video clip. The love for graphical content and its easy availability through platforms like YouTube and Tumblr have completely transformed the content marketing world today.

We can safely say that the future of content marketing lies in creating the perfect mix between infographic and textual content. We can also say that the importance of graphical content will soon increase multiple folds in the next couple of years.

2. More Focus on SEO

SEO is already a clichéd term in the world of content marketing today. However, this does not change the fact that it is important. In fact, SEO is more important today than it was a couple of years back due to an increase in the amount of content on the internet. The increase in the overall amount of content, as well as competition, makes it very hard for a business owner to establish a unique reputation in the market.

Without SEO your website will be lost with thousands of other similar websites within a couple of minutes. SEO helps you leverage the best content marketing practices and makes sure that your website appears on the first few pages of Google. Unlike in the past, the focus on SEO too will change in the way we see it. Instead of stuffing keywords blindly into the content, we need to look at SEO in a more rational and user-friendly manner. Today, SEO consists of three major elements. These elements include:

• Density of Keywords
• Number of Backlinks
• Readability of Content

For a successful SEO operation, a digital marketer needs to lay equal emphasis on all the three elements.

3. Increased Use of Automation Tools

Digital marketers do not have the time to generate user-friendly content on a regular basis. In fact, more digital marketers hire content developers at dirt-cheap prices to develop low-quality content in bulk. This content then goes through a couple of revision cycles to get it optimized for SEO. After this, the digital marketers feed the content into an automated posting tool. This tool can then post the content regularly at specific intervals.

The automation tools can help the digital marketers save a lot of money as well as time in the long run. The generation of bulk content also helps in saving both time as well as money. To stay relevant to target audience’s requirements, the digital marketers invest a lot of time into the extrapolation of trending results. They then come up with topics for content development that will intrigue the end-customers for a long period.

4. Usability Will Take the Forefront

The creation of truly useful content is a dying art on the internet. Most novice digital marketers develop an over-promotional string of articles/blogs to sell their products/services. They completely ignore the needs of the customer and do not provide true value to them with the marketing campaign. Google has revamped its algorithms multiple times in the past couple of years to give preference to the content that focuses on the true usability.

The ‘How-To’ type of content is getting more and more popular on Google and other search engines today. With the latest updates, Google is asking content developers to step into the shoes of the customer to understand their requirements and provide truly useful content. Google is also giving preference to websites that have a dedicated mobile-friendly version of their websites. With its April update, Google is focusing on mobile-first indexing policy to make sure that content developers develop content that is viewable on the small screen of mobile devices.

5. Personalization Will Dominate the Industry

Generic content stuffed with keywords worked like a charm in the past. However, today the competition on the internet demands more user-friendly content. Personalization is the only way digital marketers can truly capture the attention of the users. Instead of generating highly specific content, the digital marketers are using marketing automation tools to run wide-scale campaigns with an effect of personalization.

Use of mail merges fields and smart automation cycles, allow the digital marketers to leverage the purchase-intent of the customers in the most effective manner possible. Marketing automation and email marketing are not only about using mail merge fields anymore. Instead, these tools can effectively utilize the smart algorithms and cookie-based search data to send truly personalized emails. These personalized emails are especially helpful in the e-commerce space.

6. Creation of a Brand Image Will Gain Importance

Selling a product/service quickly on the internet was the one big aim of marketers in the past. However, in the past couple of years, digital marketers have started understanding the true importance of brand value. They know that by creating a true brand image, they can easily mark up the price of their product/service without facing a serious threat from competition.

Take Apple for example. Today, Apple can easily charge 1000 dollars for an iPhone and know that people will still buy the smartphone at the unbelievable price tag. The only reason why Apple can charge so much and still make enough sales to hit the trillion-dollar valuation mark is that it has created a reputable brand image and a loyal following of customers in the market.

7. Marketers will Invest in Original Content

Google is now taking strict measures against plagiarized and spun content. Upon detection of plagiarism, Google will push your website down the ranks of search results by a long shot. Therefore, more and more digital marketers are investing heavily in high-quality original content. In fact, content development is one of the most lucrative jobs in the world today. The expert content developers can charge upwards of several thousand dollars just to generate a 1000-word long piece of content filled with facts and research.

8. Tremendous Focus on Voice Search and AI

AI and voice search are undoubtedly the talk of the town today. Several digital marketers across the globe are leveraging the latest technologies to generate content that takes the voice search into account. The focus on long-tail keywords is increasing every day due to more and more use of the voice search engines on both the Android as well as iOS platforms.

The world’s top SEO experts are finding different ways to generate the long-tail keywords that attract the attention of the users and display their website on the top of the search results.

9. Social Media Influencers Will Work in a Cohesive Manner

Content developers and social media influencers are equally in high-demand right now. People are ready to throw thousands of dollars at good social media influencers and content developers. They know that both these professions can help them reach their target audience in an effective and quick manner.

Today, the social media influencer market is highly unregulated. The influencers can charge any price that they want for a single post. By the end of 2019, we can expect some kind of regulatory measures put into place for this market. We can safely assume that companies will work with these social media influencers in a very organized fashion and sign legal contracts with them before giving them work.

10. SMM, SEO and SEM Will Go Together

Social Media Marketing (SMM), Search Engine Optimization (SEO) and Search Engine Marketing (SEM) are three different yet highly co-dependant practices for digital marketing on the internet. Companies often higher individuals with experience in these different fields to bring them together on a singular platform.

With the need for a more streamlined content race and brand image creation, we can say that companies will now actively look for individuals that can provide a one-stop solution to all these three practices.

This is the perfect time for digital marketers and business owners to invest their money and time in these 10 predictions. These predictions will undoubtedly come into effect by the end of 2019 and swing fully into action by the first quarter of 2019.