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For the success of a website it needs to be visible on the ‘first page’ of SERP of giant search engines such as Yahoo, Google etc., otherwise, you would be denied of potential customers. Increased sales and brand awareness depends on the visibility of a website and the clicks received. To ensure your website performs well and drives sales, you need to have an effective SEO strategy in place and a SEO professional can help you to optimize the ranking of you website.

What Do You Mean By SEO Expert?

An SEO professional or expert has the in-depth understanding of the online research methods which could be advantageous to the clients.  The SEO expert manages everything from the in-vogue marketing trends, tools, techniques to the online venues for enhancing the visibility of the websites of clients online. SEO is not a one-time task, rather it is an ongoing task that needs resources and concentrated efforts to achieve success. Thus to make the most of SEO for business growth you need to hire an SEO expert.

How Can an SEO Expert Help in Driving Business Growth?

An SEO executive or expert has a thorough knowledge of the two basic optimization levels that is ‘off-page optimization’ and ‘on-page optimization’. After assessing the requirements of the client and analyzing the goal, he designs the market plan which works best for him. He is aware of the latest SEO tactics and the methods like Google’s algorithm. He has the expertise of helping the website of a client to feature on the ‘first page’ of the giant search engines such as Google, Yahoo etc. He thoroughly monitors the performance of a website and takes adequate steps for improving the traffic. He makes use of futuristic strategies for increasing the ‘inbound’ traffic. He has the knowledge of how to use the leading-edge techniques and ‘digital marketing’ channels for enhancing brand awareness. He monitors the ‘social media’ presence of a website and takes adequate measures for improving it such as creating the Fan Pages.

What are the Job Responsibilities of an SEO Expert?

1. An SEO executive decides on the best Titles, Subheadings, Headings and Domain Name.
2. To improve the ranking of a website on the search engines it is essential to use the right ‘search engine’ keywords at the specific places and that is the job responsibility of an SEO expert.
3. It is the responsibility of an SEO expert to make changes in the content, design and the links as required.
4. It is his responsibility to add additional blog pages if needed and to submit the articles to the directories for getting the ‘back-links’.
5. It is his duty to rectify the technical errors like Duplicate Content, 404 Error and correct the problems associated with HTML sitemap and XML, broken links etc.
6. He must develop the mobile-friendly and the user-oriented website for improving the rankings of the ‘search engine’ and increasing the ‘Click through Rates’.

The importance of an SEO expert for driving the sales of your business cannot be denied. From creating press releases, online advertisement campaigns for pulling heavy online traffic, generating leads and converting the leads to potential customers, the SEO expert performs a lot of responsibilities that can contribute to the growth of your business.

The Skyscraper Technique is the brainchild of Brian Dean, founder of Backlinko. The first time he used this technique, his website witnessed double the traffic in no more than two weeks. The technique is named Skyscraper as it has the potential to create 10x the value of competition.

What is the Skyscraper Technique?

Briefly, the technique is all about finding the right and popular content, creating a better copy of it, and getting backlinks naturally as well as after reaching out to a targeted audience. That is exactly how this technique is so popular. You are taking the tallest building that exists, adding a few more floors to it, and it is sorted.

Luckily, you need not hire too many engineers to build a new team merely for creating Skyscraper posts. Only a handful of people can do it if they know the technique well.

What makes the Skyscraper technique so popular?

• Create high-quality content that benefits users
• Increase social shares
• Increase backlinks to blog posts (the most important aspect of off-page SEO)
• Enhance authority
• Increase blog comments
• Improve blog exposure
• Increase overall blog traffic from all search engines
• Build stronger and long-lasting relationships with fellow bloggers

Overall, this technique uses a proven and strategic content creation framework, which allows you to achieve higher Google rankings and get more number of blog readers. That is exactly what you need to build a profitable site and business.

How to Use the Skyscraper Technique to Build Quality Links

Following a step-by-step guide, you can build a Skyscraper technique to acquire quality backlinks and create exceptional content.

Step#1: List of High-Quality Sharable Content Ideas

The first and foremost Skyscraper technique is to ensure you find link-worthy content – that is content with a proven track record of excellent performance in a specific niche.

For instance, if an article, blog post, infographic or video in your niche is performing exceptionally well, it means that piece has great potential to attract more and more visitors, perhaps in millions. Shift your focus to “viral ideas.”

How would you find sharable content in your niche? What do you need for that?

You can use several blogging tools for Skyscraper technique such as Buzzsumo (for highly sharable topic ideas) and MoZ (for top pages with more links to the competitor sites).

There are some more handy tools to find brilliant content ideas in any niche, such as Twitter and Topsy. While Twitter is a powerful social platform for microblogging, Topsy is a free tool that shows you what is trending and the articles getting more comments and retweets.

Step#2: Create Exceptional Content Based on Your Ideas

Once you are ready with the list of most popular topic ideas, you have to create unique and attractive content for best results. The idea is to create exceptional and epic content in order to get exceptional results from this unique SEO technique. If your readers do not benefit from the content, or they do not find it useful, you cannot get good results with the Skyscraper Technique. Without quality content, your business won’t be noticed and link to your niche posts won’t be shared.

So, what to do to make sure your content performs better?

• Add an exceptional value to your content
• Create detailed content citing everything you want to share with your target audience
• Make the content more attractive by adding images, infographics, or videos
• Use data backed up by research to create authoritative content

Step#3: Contact the Right People for Links

Are you ready with a brilliant post? Then, it’s time to out your Skyscraper tactic into action.

The right time to contact bloggers and webmasters might take interest in sharing your post. However, before going ahead, bear these things in mind:

• Target only those people whose blogs and website are relevant to your niche
• Get personal and communicative; it works
• Be polite

You can communicate through emails or webmail, as you prefer.

Here, the key is to find out the right kind of people who would take interest in promoting or linking your content to get rewards from the same. Here, you can use tools like BuzzSumo, SEMRush or Ahrefsto spot websites having links to your competitor’s articles. In fact, you can have an entire directory of targeted people with email addresses for fast and effective communication.

Step#4: Pitch to your Influencers and Follow Up

For a guaranteed success rate, you have to send “personalized” emails and messages to your influencers. In this case, the one-size-fits-all pitch does not work; influencers can easily spot such mundane efforts. So, here’s what you should do:

• Create personalized emails covering all the information on influencer’s content. Include the real value you are willing to provide them and to your audience linking to your blog. Your cold emails can do it right.

• Follow up, always. As per the USC Viterbi School of Engineering study, 90% of relies are sent within one or two days of receiving email. Hence, if you don’t get a response within two days, you probably won’t receive it ever, unless of course, you follow up. The 3-3-7 formula works well here. You would be following up there in two weeks, twice in the first week and once in the second week. If done properly, chances are that you would get 10% to 20% positive response.