Blog Detail

Needless to say, Search Engine Optimization (SEO) is one of the most effective online marketing strategies to drive organic traffic, generate quality leads and boost conversions. In today’s competitive business environment, SEO is imperative because 94% of total web traffic comes from organic search, and the top ranking on Google Search Engine Result Pages (SERPs) has 35% click-through rate on mobile platform and 34.36% on desktops.

However, your page rankings rely heavily on the expertise and knowledge of the SEO company you hire. Even if you know the basics of SEO and consider doing it yourself for your company, there will come a time when you will need experience of a professional. That is why most businesses consider outsourcing SEO services to the best SEO company. They are highly experienced, have vast knowledge and are cost-effective alternatives to having a dedicated SEO team for your company.   

Benefits of Outsourcing SEO Services to India

There are several advantages of outsourcing services to India. Let’s check out the benefits of hiring the best SEO outsourcing company:

1. Cost-Effective: Having an in-house SEO team can be more expensive than outsourcing because the former involves costly selection procedures, salary, infrastructure, etc. When you outsource, you just need to choose the right package that suits your SEO needs. Have skilled SEO experts working on your project without having to spend heavily.
2. Vast Knowledge and Expertise: SEO outsourcing companies in India have in-depth experience and proficiency in various concepts of Search Engine Optimization. They stay abreast with the latest industry trends and best practices to ensure maximum effectiveness and great results. Since their core expertise is SEO, they offer comprehensive services including assessing your current website, planning, implementing the right on-page and off-page optimization strategies, analyzing the results, and reporting. In a scenario where 61% of marketers acknowledge that their key marketing objective is to boost SEO and improve their organic presence, outsourcing can be of great help.  
3. Expert Consultation: One of the biggest benefits of outsourcing SEO services to India is they provide expert advice on your current website – its structure, design, SEO loopholes, content, etc. – and how to improve the same. This can be effective in redesigning your site or implementing the necessary SEO strategies to boost Google ranking.
4. Collaborative Approach: SEO companies that work remotely are unique in their approach. They will collaborate with you through each stage of Search Engine Optimisation, taking your ideas into consideration and reporting about the progress and results. They are available around-the-clock so that you can quickly and easily access their service, anytime and from anywhere.   
5. Quick Turnaround: Another key advantage is they are capable of delivering the SEO projects on time. They have the resources and competency to work on any kind of project, of any complexity, and implement the same within the deadline.
6. Continuous Monitoring: The services of the best SEO outsourcing company does not end with implementing a project. Their role is to continuously monitor your website performance and its search engine ranking, and make necessary tweaks where necessary.    

The benefits of outsourcing your SEO needs are multifarious. 57% of Business-to-Business marketers said that SEO helps generate higher leads than any other marketing strategy. Therefore, it is crucial to choose wisely because the market is plagued with SEO scams and unscrupulous agencies claiming you the top Google ranking in no time. This cannot be true. Search Engine Optimization is a continuous process and it takes time for the results to show up. Therefore, it is vital to hire a trustworthy and reliable SEO company.

Factors to Consider When Outsourcing SEO Services to India

To ensure you make a wise choice, here are some factors to consider when outsourcing services to India.

Experience and Credibility: As a key factor, consider for how many years the company is in the SEO industry and what their reputation in outsourcing professional SEO services is. Being able to survive for several years in today’s cut-throat competition and with good credibility implies their competence in this field.

SEO Practices: SEO is ever-evolving. There are new trends coming up every year and Google search algorithms are also changing fast. In this situation, choose an SEO company that is well-aware of the latest SEO techniques and practices. Check their service portfolio to understand what kind of SEO practices they leverage. Do they practice white-hat SEO techniques or utilize black-hat techniques to boost your page ranking?

• Cost: Comparing price quotes from different SEO agencies is a must. While you may search for the best, make sure you do not fall prey to lowest prices that are unjustified. It is important that the company offers quality SEO services at best prices.

As 75% of online users do not scroll past the first page of Google search result page, it has become imperative than ever to make it to the top ranking. Outsourcing SEO services to India can be an effective way to harness the potential of Search Engine Optimisation at its best and increase your SERP rankings.  

Outsourcing the most labour-intensive tasks is one of the best ways to cut down costs and increase the profit margins for the organization. Several companies outsource pertinent tasks to different agencies to save a considerable amount of money in the short-run. Today, you can outsource the SEO services required for your business to save money on getting the best talent in an organization.

Investing in SEO services is a must since Google alone receives over 63,000 searches every second on any given day! If you are confused about outsourcing the SEO services to a third-party company, you can ask yourself the following questions to get a definitive answer.

• How frequently do I need to avail the SEO services?

Do you need to invest in SEO on a regular basis? If you need to avail these services multiple times every week, building an in-house team would be a better option for you. However, if you need these services only a few times every month/year, you can outsource them to a reliable service provider.

• What is the cost of building an in-house team vs outsourcing the services?

Cost-efficiency is the number one reason why companies outsource the vital processes in the system. If you think that you can save a considerable amount of money in outsourcing the service without affecting its quality, building an in-house team should not be on your to-do list. You should also consider the amount of time that you need to invest in building the in-house team. Building a full-fledged and active team may take anywhere from a few weeks to several months.

• Can I find the right talent in my locality?

Do you have access to the talented personnel in your region? If yes, building an in-house team is simple. However, if you do not have access to such talented individuals, you need to outsource your requirements to a third-party agency located across international borders. Studies show that 65% of the search results go to the Google Ads with buyer intent keywords. The local talent is usually in a better position to understand buyer intent than a foreign SEO agency.

• What is the kind of support that I shall need in this operation?

Do you need a 24×7 support for such operation? If the answer is yes, it is a good idea to build an in-house team.

• Should I hire an SME (Subject Matter Expert) instead?

Instead of hiring a full-fledged team, hiring a single SME does the trick in most cases. The SME can train your existing task force and enable them with the right tools to provide the SEO services to you.

• What is the kind of security that I need to have in place?

Are you dealing with a lot of sensitive data? Banks and other financial institutions often deal with a significant amount of sensitive data daily. They cannot afford to leak their data to another company. If you have such data-sensitive needs, building an in-house team is a better option for you.

• What will be the impact of outsourcing these services, on my reputation?

A few companies cannot afford to let an unreliable external company handle their reputation. Under such situations, the company needs to build a reliable in-house team.

• Is outsourcing with the service provider a hassle-free process?

Working with an unreliable service provider is extremely difficult and time-consuming. You need to overcome a lot of hurdles to get the work done from such service providers. If you think that the process with a particular service provider is hassle-free choose it over the one that is offering the same service at a lower price but in an unreliable manner. The time and energy that you save with the reliable service providers are worth the high cost of their services.

• Does the selected vendor need additional support from my end?

The most professional service providers work almost autonomously. They require little to no support from your end to provide the necessary SEO services. If you have the chance to partner up with such reliable partners, you should outsource your services to them as soon as possible.

• Can the agency deliver results and meet the necessary deadlines?

Reliable service providers and agencies will deliver the expected results and meet the necessary deadlines every time. You don’t need to spend any time in following up with them for their services.

Outsourcing your SEO needs is a good idea if you are doing it with a reliable partner. Several marketers believe that SEO is becoming more and more effective as the internet keeps growing. On the other hand, choosing the wrong partner will only create more trouble for you. Therefore, choose a reliable service provider to avail the most effective SEO services.