White Label SEO is the Cost-Effective way to get quality SEO Services.

Are you an avid digital marketer? Do you want to scale up your business by providing professional SEO services to your clients? Do not have a dedicated SEO team or expertise in this field?  

Private label SEO is the way to go!

What is Private Label SEO?

Among varied approaches to outsourcing Search Engine Optimisation, “Private Label” is the one about partnering with a professional company that does the actual SEO work on your end and sells it your agency in a cost-effective manner. You can then resell the SEO services under your brand or label. To put it simple, any service or communication your client receives from the SEO agency will have your brand number, logo and contact information.

Private label, also known as “white label SEO,” is an effective way to build a strong credibility in the field of Search Engine Optimization without having to bear the hassle and cost of having an in-house SEO team. Furthermore, the approach allows you to enjoy a profitable margin as the “re-seller” offers high-quality professional SEO services at lower prices.

In a scenario where SEO leads have an average close rate of 14.6%, you can earn a competitive edge by offering SEO services to your clients.

Benefits of White Label SEO

The benefits of choosing the private label approach are multifarious. Let’s check out why your digital marketing agency should consider outsourcing SEO services via white label.

1. It is Cost Effective: For any company, big or small, having an in-house SEO team can be expensive. Not only you have to take the trouble of recruiting professionals in different job roles, but also bear the cost of hiring, training, salary, time-off and other aspects. According to survey reports, the global average rate of an expert SEO consultant is over $150 per hour. In cases where you hire experts at on/off process, the rate can be more than $200 per hour.

In this regard, white label is a good alternative. Top-notch private label SEO service providers have a team of highly skilled professionals with decades of experience in the SEO industry. Furthermore, their service packages are highly cost-effective so that you end up rendering exceptional services to your clients without having to invest heavily.

Flat rates and zero hidden costs make the service more budget-friendly when compared to the revenues you earn from it. This makes private label SEO more worthwhile for your business.

2. Build a Strong Brand Reputation: In today’s cut-throat digital marketing environment, providing value-added services to your clients can go a long way in strengthening your brand. According to a survey by Ascend, Search Engine Optimization is the second important marketing strategy in the B2C sector, after email marketing. Private label is a great way to offer expert SEO services to your clients and create a strong reputation in this arena. No dedicated SEO team, no hefty investments. Partner with white label resellers and offer flawless SEO services under your brand.

It is also a safer and reliable means to ensure customer satisfaction and higher profitability, while enhancing your brand impression in the long run.

3. Focus on Your Business: As a business owner, the last thing you would want is to leverage your resources and time on SEO services that you can spend better on your core operations. Let your private label service provider take care of all your SEO projects, marketing and communication under your brand name as you focus more on what you do best.

Choosing the Right Private Label “Reseller”

SEO is complex and fierce is the competition in this field. Therefore, choose your white label service provider wisely. Discussed here are the factors to consider when contracting with a private label reseller:

• Quality of Service: Choosing the right reseller can be tricky. Start by considering the quality of service they provide. A good private label reseller would specialise in the following fields – keyword research, on-page and off-page analysis, content development, link building, local SEO, analysis and reporting. Check their service portfolio to understand what SEO practices they follow to deliver valuable results to the clients.
• Experience and Reputation: Experience and credibility do count, especially when your brand’s reputation is at stake. You cannot afford to make the mistake of partnering with someone with least experience or authority in SEO and deliver services to your clients. Check reviews and client testimonials to find out their expertise and repute in the market.
• Customer Service: Effective communication and collaborative approach is the key to successful white label SEO service. Make sure the company is available to answer all your clients’ queries, keeping them in the loop to offer exceptional services.
• Business Privacy: The reseller should be professional in maintaining high levels of privacy through all stages of client communication, service implementation and reporting.
• Cost: Compare different private label package costs and choose one that best suits your needs and budget.     

If you take the above factors in consideration, then private label is the best way to offer expert SEO services to your clients and build a powerful brand.       

Author: SEO Services Consultants