E-Commerce SEO Trends – You Need to Know In 2019
Search engine optimization is the pathway to increasing the quality and quantity of online traffic by enhancing the perceptibility of the web page to consumers of a web search engine. A significant aspect of this optimization lies in the competitor analysis and ranking factors of keywords. Hence, this article provides an overview of the trends to follow in 2019 for SEO.
Be Aware Of the Latest E-Commerce SEO Trends
The most relevant trends to know about according to the 47% of top SEO professionals are:
1. Figure Out What The User Wants:
What does your audience prefer- audio or image or simple text? According to the experts, it is vital to understand what the audience wants in 2019. CEO of Market Mindshift, Miny Weinstein says that one needs to understand the user’s query and answer them accordingly.
Content won’t grow if it’s meant for the wrong audience even if it’s superbly written. As the CEO of Express Writers states that if one’s website heightens the user’s journey, then it is successful. The new-age high-ranking websites are all about the requirements of the users worldwide. It is essential to focus on the content and how it can reply to the queries of the target audiences.
2. The Key Is Structured Data Markup:
Structured data is added straight to a page’s HTML markup. Search engines use standardized data to produce rich snippets, which appear in search results. For example, if someone searches for a restaurant, they can view the details about it along with its name. So structured data markup is essential to magnify the success of the website.
3. Invest In Technical SEO:
Technical SEO has gathered itself quite popularity and will be very important in 2019. The key areas to consider in technical SEO are Speed, JavaScript, and the Progressive Web Apps (PWAs). Users won’t prefer websites that take forever to load. Hence working on technical SEO is vital in 2019 to enhance the visibility of the website.
4. Move Past The Google Search:
Google has always dominated the search market, but recently Amazon is getting a massive share of the e-commerce traffic. So to boost up your business, get into the field to fight out the different search engines in the cyber world.
One needs to optimize its content according to the users’ gadgets too. That refers to enhancing it for gadgets like mobile phones, speakers, etc. As studies suggest, 55% of houses would have smart speaking devices. So to keep to the race, enhance features of the site to satisfy the user’s requirements.
5. Construct Brilliant Content:
As Jeff Bullas states that quality content allows the creator to establish a special bond with their readers. 2018 saw the focus shifting to the content of the articles which need working in 2019 too. Content will always be the king, and proper content will always attract the right audience for it. Correct content also helps to get appropriate links to associate them with the website increasing its popularity.
6. Increase The E-A-T:
Another key trend to follow in 2019 is E-A-T. It refers to Expertise, Authority, and Trustworthiness in terms of Google’s search quality rating rules. Few tips to optimize the E-A-T signals are:
• Ensure the security of the website
• Make investments in generating reviews and user management
• Take advantage of the in-house experts
• Display the credentials
• Look for established and experienced journalists and writers
• Do a thorough research
• Make investments inaccuracy
• Make accessible communication with the public
7. Importance Of On-Page Optimization:
On-page optimization is another feature to work upon in 2019. This feature ensures that web pages are ranked superior to attract high-end traffic consistently. On-page optimization refers to both HTML source code and the content of a website or page which can be enhanced concurrently.
Some critical webpage optimization includes:
• Shortening the conversion process,
• Content that replies to the general users’ questions,
• Usage of chatbots
• Enhancing the content of the site
• Appropriate heading and titles, etc.
8. Enhance “Voice-Search”:
People now prefer searching using their voice rather than typing. That is because it is easier to ask the search engines to look for answers rather than typing them. Even this feature is gaining popularity among people who prefer their native languages. Hence enhancing this feature would garner more popularity among the users.
9. Shift The Focus On Machine Learning:
As there is a rise in the artificial intelligence system, there is a steep rise in machine learning. Machine learning is the ability of the machines to study and improvise from previous experiences automatically. It is a process that can utilize data, learn from it, and make decisions without much human intervention. As it eases out the problems faced by computers, hence shift the focus on machine learning for better results.
10. Incorporation Of Featured Snippets:
Featured snippets have been there for an extended period of time but only a few years back gained popularity. They respond to specific questions but don’t just directly resemble the relevance algorithm of Google search.
Featured snippets are of 3 types:
• Paragraph Snippet which appears during a voice search
• List snippets appear mostly during recipe searches
• Table snippets come from customized tables relevant to specific searches
SEO trends, by their very description, are recurring. However, they’re also a product of the continuous developments of the SEO concept. For this, you need a professional SEO agency that will take care of your business. Hence, it is worthy of investing in the study and researches governing such events.
Author: Andrella
I am Andrella. I am a internet marketing consultant and a writer who write about latest digital marketing trends. My motive is to provide useful information to users which helps them to grow their online business marketing needs.
