Guide on How to Get the Right Reviews for Your Business

Reviews and testimonials on your products/services are an important part of your brand image. These components help you build up the credibility of the business. Therefore, every business owner must have at least a few testimonials of his/her services and products on the websites. Various studies show that the customer service and support will take precedence over price and product in different industry verticals by 2020.

Your customers will most likely not give a review until you are providing them with exceptional services. In fact, most of them will still not come forward to give you a commendation. This is the main reason why the accumulation of more honest reviews and testimonials is tough. However, there are a few techniques that you can use to get the right reviews for the business.

Here are a few actionable tips on how to get the right reviews for your business on the internet. The prerequisite for getting great reviews is that you provide excellent service, support and product to the customer.

Incentivize the Process

Incentivizing the process is the fastest way to get more reviews. Although it costs money, the return on investment is generated in the short run. The incentivization of review generation process is usually the technique used by large corporations. You don’t have to give stuff away for free for every review. Instead, you can give your customers discount coupons and offers if they post a review on your website. Studies show that 89% of businesses compete in the market solely on the quality of customer experience that they provide to their loyal as well as new customers.

Note: You should not perform a quality check on the testimonials. Posting only the positive ones will raise a lot of eyebrows. So, you should post only genuine and unfiltered testimonials on the website. The smart consumer understands that even the best product/service will have a few negative reviews.

Include the Reviews in a Case Study

If you are selling an enterprise-scale product/service, you need to generate case studies to capture the attention of the new prospects. The case studies on how your product/service helped a customer can help you generate a lot of confidence in the customers. The reliability index and NLP score both will increase by a significant amount when you create readable and actionable case studies for the prospects. Only 1 in 26 customers will willingly tell the business about a bad product/service. Therefore, if it important that you constantly update your collection of case studies.

You can create a case study on a single client or on a particular use case in which you helped multiple clients. Your existing customer support and success teams can help you generate these case studies.

Have a Face-to-Face Interview

If you own a geographically challenged business, having a face-to-face interview is the best way to generate positive reviews about the business. Let’s say that you own a restaurant in Chicago. Now, you can ask your customers to fill a small form while they pay the bill or have an interview with them as they are about to exit the restaurant. Research suggests that 55% of your customers will be willing to spend more on your offer if you offer them excellent customer service.

These processes help you in two ways. Primarily they help you collect the right reviews from the customer. On the other hand, it helps you show your customers that you truly care about them.

Use Email Marketing

Email marketing is one of the most effective tools that you can use to collect reviews from thousands of customers overnight. It can also help you identify various cross-sell and up-sell opportunities. The email marketing campaign works well if you have great content to send. Studies show that for every 1 USD that you spend on email marketing you can get a return of up to 38 USD.

Sending the emails in a timely fashion should be on the top of the priority list. If you are delivering products, you should send a follow-up email to collect a review as soon as the product is delivered. On the other hand, if you are delivering services, you should follow-up with the customers within a couple of days after they use your services.

Respond to the Reviews

You should always try and respond to all the reviews that you get. Responding regularly helps customers notice that you truly care about their reviews. You must show a willingness to adapt to the requirements of your customers. You should also thank the reviewers in case they post a positive review of your product/service.

Sam Walton, one of the world’s most successful retailers and founder of Walmart rightly said the customer is the king. If you can keep your customers happy, they will spend lavishly on your offer.

Author: Amara Luis

Amara Luis is a skilled and most creative content writer work freelance specializing in writing SEO, social media and other various topic on internet marketing.