How To Use PPC & SEO Together For Better Results
Ranking of a website on the search engine plays a vital role in the growth of the business. With the implementation of an appropriate digital marketing strategy, you can make your position on the online platform stronger. There are numerous strategies for digital marketing such as email marketing, pay per click marketing, social media marketing, search engine optimization, marketing automation, and many more. However, while hiring SEO consultancy services, it is essential to consider the budget, traffic, resources, time, and company goals.
Tips for Integrating PPC and SEO
According to top SEO consultants, it is not necessary that one strategy would work all the time. The online platform is dynamic as the requirements of the customer change frequently. Therefore, the use of two complementing marketing strategies can help in the growth of your brand. For example, SEO and PPC are completely different strategies but together, they can lead to more traffic that is organic and provide an added advantage. By integrating these two strategies with the help of SEO Services in India, you can achieve your goals. Here are the ways by which you can combine the complementing strategies.
1. Share Keywords
Keywords/Phrases are the lifelines for SEO. You might come across several keywords that are suitable for your products/services, brand, and website. However, only relevant keywords can help you to attract traffic to your website. The best way to get the right keywords is to keep a check on the keywords that gained maximum results in a PPC campaign. You can use those keywords around your SEO and get the improved results.
2. Use Your PPC Data
PPC data is a great way to know which ad text got the maximum attention. You can use your best PPC texts in the content of your website. It would give a great push to the ranking of your website. Moreover, adding new articles or blogs posts with the right PPC text would generate more organic traffic.
3. Testing Unique Content
About SEO, content is the major source of traffic generation. Before creating content around new and different phrases/keywords, it is advisable to test it out with the paid service. If it works well with the paid search, there are chances of working for SEO also. In case it does not go well, investing time and resources in the creation of content with those keywords is not worth. Usually, SEO takes time for generating results; testing the keywords on paid search primarily would help in saving time.
4. Create Content Around Long Keywords
The quality of the content influences the ranking of your website. While searching for search engines, people prefer using an easy question or search terms. If you are planning to create content around a certain keyword for the paid and organic search, keep this thing in your mind. The use of the long-tail keywords would help in driving the traffic to your website.
5. Visibility on Social Media
Social media is one of the best platforms to drive traffic to the content. Along with your website, you can share your new content on your social profiles such as Facebook, Twitter, LinkedIn, Pinterest, Instagram, etc. Through social shares, you can target specific people or a small group of people. It would help you in targeting the right audience, generate traffic, and refine the SEO strategy.
6. Know your Competitors
PPC offers you a competitive advantage. With the help of PPC, you can determine your prospective competitors. When you get to know who your competitors are, it becomes easy to make the plan for your moves. With this useful information, you can focus on content creation; monitor competitor’s backlink profiles and plans your targeting keywords strategically.
7. Paid links and Organic Links Make A Great Combination
Experienced PPC experts state that paid links when to appear in organic links and vice-versa are sure to give maximum benefits. Therefore, if your organic links do not have a top ranking, it is difficult to drive traffic to your website and get a good number of clicks. If you do not wish to lose your previous clicks, it is advisable to run paid search only with the top organic links.
8. Using Customer Information For Providing Personalised Experiences
By combining these two strategies, you can improve the performance of your content as well as campaigns. From your SEO campaigns, you can gather the essential information like bounce rates, leads, conversion rates, and much more. It would help your content developer in creating targeted content for the personalised campaigns. This strategy would result in driving relevant clicks and qualified leads.
According to the experts of the best PPC companies, both PPC and SEO help in meeting the changing requirements of Google Algorithms. Updating these strategies timely would provide optimum results.
Author: SEO Services Consultants
