Blogs

Let’s admit, Google is the major source of searches. There has been exponential growth in the “near me: searches seen over the past one year, which is finally declining. Today, comparable searches without “near me” are rising. Why? That’s because near me now is implied. With the trend of fewer “near me” searches occurring, you … Continue reading “Google’s New Addition – Family-led Attribute in Google My Business Profile”

Most people consider that their website’s homepage is a means to make a strong and lasting first impression. They are wrong. The landing pages and not the homepage of the website help you create the first impression. Landing pages are your key to increased conversions. Without the right investment in optimization of landing pages, you … Continue reading “Some Essential PPC Landing Page Optimization Tips”

The constant incoming of new technologies and ideas ensures that the digital marketing landscape continues to evolve in 2018. Though it is always important to know the latest trends going on in the market, according to digital marketers, this year the best approach is to go for a good blend of the basics and the … Continue reading “How to Write an Ecommerce Marketing Plan in 2018”

Analyzing the web content is the only way of understanding how well website content is doing. There are multiple tools available that help you to keep an eye out on the content’s performance and one of the best tools that you can come across for analyzing is Google analytics. Its cost-effective too as it comes … Continue reading “All About New Google Analytics Updates 2018”

The aim for any website is to get good leads and the way of achieving this by letting the prospective customers see that you exist. When marketing and promoting the services, getting a good rank on Google is one of the prime challenges faced by a business. The most frequently asked question in this regard … Continue reading “AdWords vs. SEO – Which is the Best for Your Marketing”

For the longest time, video marketing was something that was only associated with the big companies and brands with a huge budget. But the times have changed and right now even the startups and entrepreneurs are starting to understand the reach of a video content and leveraging all the benefits that come with it. You … Continue reading “Step by Step: How to Build a Video Marketing Strategy”