Strategies to Rank Your Website on Google First Page in 2020

If you own a business, then you must know that in today’s times, no business can survive without having an online presence. The widespread use of high-speed internet has led to people searching for products and services they require online. In such a scenario, you as a business owner have to give serious thought to your business’ online presence.

Just having a good website is not enough. How well the website fares on Google rankings is also a key factor in determining the business’ fate. This is where Search Engine Optimization (SEO) comes in. SEO services can give your business website guaranteed Google page 1 ranking by employing a number of strategies and techniques.

If you are interested in getting your business website to the top of the Google rankings in 2020, here are some strategies that you need to be aware of.

#1: Getting the Keywords Right

Creating quality content for your website is mandatory as it is through this content that you can communicate with your target audience with regards to the products and services that you offer and why they should choose you over your competitors.

However, the content must have the right keywords and they should be optimized so that they fit in with the content seamlessly. There are several keyword identification tools that providers of SEO services use to know what your business’ target audience is searching for.

Once the right keywords are identified, they should be optimized. Keyword optimization helps to integrate the keywords within the content smoothly. Lack of keyword optimization may impact the readability of the content negatively and using keywords that are not optimized too much will lead to Google shunning your website based on grounds of keyword stuffing.

#2: Content That Offers Value

For every successful business website operating in a specific business category, there are numerous unsuccessful websites. One thing that is common across the most unsuccessful websites is poorly written content that offers very little value to users.

Remember, the content of your business website is not just a filler to complete the pages of your site. It should offer accurate information regarding everything your business has to offer in a crisp and concise manner.

Not only should the content offer value, but it should also be written properly. Content with tons of grammatical and punctuation errors do not make for content that your target audience would want to read.

#3: Faster Load Times Lead to Guaranteed Google Page 1 Ranking

There are many websites that have incredibly slow load times. As most internet users use high-speed internet these days, they demand websites that load quickly. After all, what good is a high-speed internet connection if your website’s load time is poor? Instead of waiting, users will just simply look for another option.

SEO professionals typically perform a speed test first to assess the current speed of the pages of your website. Some of the techniques they employ to improve website loading speeds are deleting unnecessary plugins and also optimizing the size of images and videos used in the pages across your website.

#4: Backlinks are Beneficial

Backlinks from credible sources can make a great difference in terms of how high your website appears on Google rankings. First of all, you need to see whether or not your business has been mentioned by any other page on the internet, which you can find out by searching on Google.

Typically, social media mentions don’t count for a lot, so if people have mentioned your business on their social media posts, you can ignore them. However, what you can’t ignore our blogs. If a particular blog has mentioned your business, you should get in touch with the people operating and maintaining it.

Simply send a polite e-mail requesting the blog owners to add an anchor text link that redirects to your website. When you have enough backlinks from credible sources, Google will automatically rank your website higher.

#5: Call-to-Action is Compulsory

A lot of websites fail to generate traffic simply because the ones operating them don’t work hard enough to interact with the target audience. A great way to communicate effectively with the target audience and promote your website at the same time is to include call-to-action lines on social media posts.

For example, you can share the link to your website on your Facebook profile and then include a call-to-action line such as ‘Hit the Like button and Share the link with your Friends’. Such a line will encourage your audience to spread the word about your business.

While social media backlinks won’t directly affect your Google rankings, they will definitely generate more website traffic, which in turn will boost your Google rankings significantly.

SEO services have many benefits to offer to modern-day businesses. One thing’s for certain; with a professional SEO company to work on your website, your website is guaranteed Google Page 1 ranking in 2020.

Author: Robert Walk